Group Health Plans vs. Individual Plans: What's the Difference?
Weighing group plans vs. individual coverage? See how each model works, who it's best for, and how Justworks helps you compare both options.


Choosing health insurance for your team goes beyond administration. It shapes the employee experience, including what doctors they can see, how much flexibility they have, and how confident they feel with their coverage.
If you're weighing group plans vs. individual plans, the differences may seem subtle at first. But each offers different experiences for both employers and employees.
Here's a clear breakdown to help you decide what fits your team best.
What's a Group Health Plan?
A group health plan is what most people think of as 'traditional' employer-sponsored insurance. The employer selects one or more plans from an insurance carrier. Employees enroll in those options, and the company typically shares the premium costs with the employee. Coverage eligibility is tied to employment and is largely the same across all employees.
Group plans generally fall into two categories:
Small Group Plans: available to smaller companies, typically less than 50 employees
Large Group Plans: available to larger companies, typically more than 50-100 employees, but smaller organizations can access this coverage through a PEO
Because small and large group plans are priced differently, comparing both can help you make the best choice for your team at the best rate.
Who is a Group Plan Right For
These are considerations that should factor in if you're deciding whether or not a group plan is right for you. Group plans require employers to meet specific enrollment and participation minimums. A common requirement is a minimum of two W-2 employees and a participation rate of at least 50-75%. A group plan makes sense if you:
Want a standardized benefits experience under a single policy
Value simplicity during employee enrollment, rather than individualized personalization
Have a workforce concentrated in one location or region
You should also consider which state or states you'll need health insurance in, because that will factor into what coverage and plan options are available locally.
What's an Individual Plan?
An individual health plan is coverage that employees choose instead of enrolling in a company-selected group plan. A common approach to offering an individual health plan is through a health insurance reimbursement model known as an Individual Coverage Health Reimbursement Arrangement (ICHRA).
How does an ICHRA work?
With an ICHRA, the employer sets a monthly allowance, employees purchase their own individual health plans, and the employer reimburses them tax-free for premiums and eligible expenses. In simple terms, you set the budget, and your employees choose the plan that works for them.
Who is an ICHRA Right For?
It really comes down to preference and needs. Individual health plans make it possible for small businesses to offer benefits without worrying about headcounts or minimum participation rates.
Generally, individual plans work well for teams that:
Are distributed across multiple states
Have employees with different healthcare needs or preferences
Are offering benefits for the first time
Want more cost predictability
They're a great alternative to a more traditional one-size-fits-all health insurance plan, especially if your state has a strong individual health insurance market, including but not limited to the following states:
California
Colorado
Florida
Georgia
Indiana
Minnesota
Mississippi
Ohio
Pennsylvania
South Carolina
Virginia
Key Differences at a Glance
Factor | Group Plan | Individual Coverage via ICHRA |
|---|---|---|
Who Chooses Coverage | Employer selects the plan(s) | Employee selects their own plan |
Plan Selections | Limited to employer-selected plans | Wider selection of plans to suit individual needs |
Cost Structure | Employer shares the cost of a plan with the employee | Employee uses budget set by the employer |
Pricing | Variable with premium increases at renewals | Fixed by the employer's reimbursement amounts, with employee costs varying by plans selected |
Similarities: Group Health Plans vs. Individual Plans
While group and individual plans are structured differently, they have more in common than you may expect. Both are designed to help employers offer meaningful, compliant health coverage.
ACA Requirements
Group plans and individual coverage models can both satisfy Affordable Care Act (ACA) standards, giving you a compliant way to offer health benefits.
Structure Coverage For Your Team
Both approaches allow you to define benefits across different employee groups, so coverage can reflect how your team is set up rather than forcing a single approach.
Adjust Your Approach Over Time
Health insurance decisions aren't permanent. With either model, you can revisit your strategy each year and make changes as your business grows or shifts.
How to Think About the Right Fit
There's no single best option. The right choice depends on how your team is structured and what matters most to you.
If your priority is simplicity and standardization, a group plan may feel more familiar and easier to manage. If your team is more distributed or has a wide range of needs, an individual approach like an ICHRA can offer more flexibility without requiring you to design a single plan for everyone.
Many companies fall somewhere in between, wanting the structure of group plans with the flexibility of individual coverage.
Justworks Can Help
One challenge with health insurance is not knowing what you might be missing. Many providers offer only one path, which can make it harder to evaluate your options.
Justworks takes a different approach. We bring small group, large group, and individual coverage options like ICHRA into one place, so you can explore what fits your team. Instead of steering you toward a single model, we help you compare tradeoffs and make a decision with more clarity and confidence.
The right answer isn't the same for every business, and it may change as your team grows.
If you're ready to start exploring your options with Justworks, get started today.
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