Inside Knowledge. Long-Term Strategy. The Right Platform.

How It Began

Cassandra Anderson has spent more than 13 years in the PEO industry. She started on the inside, a decade working as an internal PEO rep at major firms where she eventually became a director and part-owner. She managed broker accounts. She saw every stage of implementation from the inside out.

Three years ago, she moved to the broker side. In January 2026, she launched Reimagine PEO as her own independent firm. Today, her business runs almost entirely on referrals because her clients get results that are hard to find anywhere else. Her specialty is tech companies, high-growth startups. It's a client base that expects more than a vendor, they expect a strategist.

Expertise That Goes Deeper

Having spent a decade as an internal PEO rep, she knows exactly how underwriting decisions get made. What makes a submission clean, what gets flagged, and what can realistically be approved.

She asks, at every check-in, about new systems the company may have adopted, because she knows which PEOs have which integrations, and she's seen too many clients paying for capabilities they've never turned on.

My job is to find the best fit for the client and walk them through the tradeoffs until they can decide with confidence.

— Cassandra Anderson, Founder, Reimagine PEO

The Strategy That Saved Years of Overpaying

When a 35-person tech company came to Cassandra, they were staring down a 40% renewal increase from their existing PEO. Two major surgeries that year had generated large claims. Both were done, but the renewal captured the full cost, and once a group gets repriced at that level, getting back down takes years.

A less experienced broker would have found the best available rate and called it a win. Cassandra saw a longer game.

If they accepted the 40% increase, they'd be stuck at that higher level for years before they could hope to bring rates back down.

Instead, she mapped out a deliberate two-year plan.

Year One: Find a PEO willing to quote at their current rates, not their renewal rates, in exchange for high admin rates and be upfront with the client. Not ideal, but the math was clear.

Year Two: With no new major claims on the books, the group re-entered the market as an attractive risk. Cassandra evaluated the options and recommended Justworks, her go-to for tech-forward, high-growth clients who need strong technology, compliance depth, and room to scale.

The client chose Justworks. They've been here ever since.

The Platform That Earns the Recommendation

For tech clients, the bar is higher. They ask detailed questions about IT integrations, compatibility with tools, international employment solutions, and single sign-on across their entire workforce. It's not enough to offer a solid HR and payroll platform, tech companies want to know how that platform fits into the broader stack they've already built.

Cassandra is direct: only a handful of PEOs can credibly compete for tech clients. Justworks is consistently one of them. From international EOR to our partnership with Electric for IT services, we're building toward the unified, tech-integrated experience her clients are already asking for.

Justworks is one of the few PEOs at the forefront of technology. For the right client, it's not even a close call.

Interested in Partnering with Justworks?

Justworks can help your company offer your clients more, gain access to HR tools, and even earn rewards. Explore our partnership program or connect with our team to get started.